The Guided Connections
BRAND MANAGEMENT: SEO / BLOGGING / COPYWRITING
Lauren Crum with The Guided Connections is a Central Indiana based birth and postpartum doula, birth educator and The Body Ready Method facilitator. Lauren is passionate about bringing awareness to what birth can be like to educate her clients to make decisions about their birth experience from a place of empowerment rather than fear.
As a mom myself I’m so lit up by the light Lauren brings to the mothers she serves. So, naturally I was ecstatic when Lauren came to us looking for Brand Management to step up her SEO game.
Lauren is a phenomenal birth doula. The proof is in the pudding with her countless Google reviews, yet amazing Google reviews do not equal ranking on Google Page One. That’s where we came in.
BRAND MANAGEMENT FOR A BIRTH DOULA
SEO is a long game, and our girl Lauren came to PLAY! We laid a strong foundation for Lauren’s website to reach and nurture more expecting mamas with SEO-friendly tactics, including development of a keyword-rich strategy to inform web page headings, page descriptions, meta data, and blog posts on Wix. We researched and crafted an unique SEO Keyword strategy that allowed us to fill in the blanks with the perfect copy combos internally and externally for The Guided Connections website ranking to soar.
TIMELINE
In just 4 weeks we came, we created. Lauren’s website interiors got an SEO makeover and glow up with the addition of a SEO-loving blog,
The Birth Blog.
SEO Keyword
Strategy
Using an AI-powered tool, ChatGPT, we determined which keywords would best serve and increase Lauren’s website visibility.
SEO-friendly
Blog Development
We researched and developed 3 SEO friendly blog posts related to maternity services and what Lauren feels most passionate about within birth work.
Internal Website
SEO Makeover
Using the SEO keyword strategy we crafted, we created custom descriptions for web pages, meta data, renamed graphics, and changed site heading text.
