Care by Christie

A person in red clothing, possibly a tourist, standing on a rail over looking a canyon with layered rock formations and a river flowing through the canyon.

WEB DESIGN / COPYWRITING / BRANDING

Christie Freeze of CAREbyChristie is a Family Caregiver Guide offering a different approach to senior care. They bridge the gap between caregivers and the resources they need to navigate the eldercare space with peace of mind.

Working with Christie felt near and dear to my heart, as my own family has had to rely on various end of life care services for our loved ones. Our greatest intentions for the branding, website, and copywriting was to root deep down into the compassionate, grace-giving, life-affirming, and intuitive style that Christie exudes. It’s a softened approach to a traditional industry. Through an inspiring brand voice within the copy, a vibrant color palette, and funky font pairings, we set our sights on placing Care by Christie in the position as a safe space and refreshing voice of optimism for caregivers and their families.

Client photography by Maresa Eileen Photography.

I AM OBSESSED. obbbbsesssed.

CHRISTIE FREEZE, FOUNDER

“

A laptop on a white table displaying a website with the text "Have you met Christa?" and three icons with text: 'Farm Animal Girlie.', 'Nature is my Happy Place.', and 'Open Hearts Only.' A large glass vase with yellow, white, and pink flowers is behind the laptop, and a small amber-colored cup is to the right.

HOPE IN END OF LIFE CARE

Uplifting and grounded are top of mind when we think of CAREbyChristie’s brand heart. We accomplished this by weaving together visual elements of nature with a funky twist through subtle pops of bright colors balanced with neutrals, vibrant icons adorning the site, and messaging that inspires hope for caregivers when navigating a challenging season with their elderly loved ones. The website flow features user-friendly clarity and ease, making it an effortless experience for caregivers to get connected to the resources and services Christie has to nurture them with.

A project highlight for us: Christie is an experienced video marketing pro, so we offered creative direction for her to personally connect with her community in this unique way.

Screenshot of a website titled "The Caregiver Circle" featuring a woman holding a sign that says "Caregiver Circle Resources" with a brick wall background.

Visit the site.

A woman with blonde hair and earrings, wearing a black shirt, smiling and laughing outdoors with a smile and curly hair, with abstract colored shapes and lines in the background.
Typography style guide featuring a modern serif font called Playfair Display, displaying uppercase and lowercase alphabet and numbers, with a clean, minimal aesthetic.

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