Care by Christie
WEB DESIGN / COPYWRITING / BRANDING
Christie Freeze of CAREbyChristie is a Family Caregiver Guide offering a different approach to senior care. They bridge the gap between caregivers and the resources they need to navigate the eldercare space with peace of mind.
Working with Christie felt near and dear to my heart, as my own family has had to rely on various end of life care services for our loved ones. Our greatest intentions for the branding, website, and copywriting was to root deep down into the compassionate, grace-giving, life-affirming, and intuitive style that Christie exudes. It’s a softened approach to a traditional industry. Through an inspiring brand voice within the copy, a vibrant color palette, and funky font pairings, we set our sights on placing Care by Christie in the position as a safe space and refreshing voice of optimism for caregivers and their families.
Client photography by Maresa Eileen Photography.
I AM OBSESSED. obbbbsesssed.
CHRISTIE FREEZE, FOUNDER
“
HOPE IN END OF LIFE CARE
Uplifting and grounded are top of mind when we think of CAREbyChristie’s brand heart. We accomplished this by weaving together visual elements of nature with a funky twist through subtle pops of bright colors balanced with neutrals, vibrant icons adorning the site, and messaging that inspires hope for caregivers when navigating a challenging season with their elderly loved ones. The website flow features user-friendly clarity and ease, making it an effortless experience for caregivers to get connected to the resources and services Christie has to nurture them with.
A project highlight for us: Christie is an experienced video marketing pro, so we offered creative direction for her to personally connect with her community in this unique way.
